The cover of a book is supposed to lure potential readers to take your book from the store shelf—or click it, online—and read more about what’s inside. The typical path is: you like the cover, you read the back cover copy, you open the book to read inside a bit, and—hopefully—you proceed to the checkout. Cover art does these things mostly by revealing the genre of the story, telling the reader what awaits her inside, and conveying the setting and the general mood of the story.
For instance, you can see at a glance that this is an Amish story because the young woman on the front is wearing a kapp, and there’s a horse-drawn vehicle on it, and a picturesque snow-covered countryside sets the scene. Even if you didn’t see the title, AN AMISH CHRISTMAS QUILT, you’d know it was a Christmas book because of that red and green quilt on the young lady’s lap. Most of the readers and reviewers in the Amish-interest Facebook groups I belong to have raved about this cover and can’t wait to read this anthology, so this cover is doing its job. It helps that Christmas anthologies sell very well, and that Amish Christmas anthologies are a huge draw for readers who enjoy those simple, homespun, faith-based stories. In all humility, while I think my fans (not to mention fans of Kelly and Jennifer) will flock to this anthology, this book would sell pretty well no matter whose name was on the front.
Yet when I saw this cover the first time, I snorted iced tea through my nose! Why was that?
Well, think about it! Ask yourself why this attractive young woman is seated on an unhitched wagon in the middle of a snowy field—yet she’s smiling as though there’s nowhere on earth she’d rather be. Where’s the horse? Why’s she off the road?
I have no idea.
The scene has nothing to do with my story, “A Willow Ridge Christmas Pageant,” and reading the other two blurbs doesn’t suggest a connection, either. Had I gotten a preview peek at this cover—and usually I do—I would’ve pointed out the perceived discrepancies immediately.
Do I like this cover? You bet I do—the colors and the mood it conveys are perfect for this genre and holiday. I’m also pleased that in the inspirational market, we get to call it a Christmas anthology rather than a holiday book. And I will say that the cover art for my Seasons of the Heart series for Kensington have been awesome—and that the cover of my upcoming HARVEST OF BLESSINGS is the loveliest, most spot-on cover I’ve ever had on a book.
But sometimes you just have to say huh? and chuckle at New York’s renditions of country life. If the young lady on the cover is sitting in the snow, with no apparent place to go and no horse to take her there—and she’s smiling—then I will smile, too. Maybe she knows a lot more than I do!